• Tech
  • Products
  • Comm
  • Value
  • Company

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  • Tech

  • Products

  • Comm

  • Value

  • Company

  • Brand Value
  • We want to focus on the lives of individuals who consume goods rather than selling certain products.
    The object we need to study is people, and the daily life of people and the lifestyle of the daily life. So, we will convey a pleasant life experience that can make one person's life more valuable and enriching, not a fixed commodity, and will play a role in giving and stimulating more possibilities so that each person's life can live with more positive energy.

    As a brand strategy that can connect the history of TUBLOCK with the history of shoe manufacturing in Busan with consumer life, it offers a special experience of commercializing the story of TUBLOCK, unlike other brands that pursue luxury and glamor. The life that TUBLOCK is aiming for is the sincerity that everyone wants to live their own worthy life and that is our philosophy.

  • LIFE Enhancing

    Improve the quality of life

    • Brand Identity

    • Tradition and trust

    • TUBLOCK is a shoe creator company that truly understands the life of consumers based on the insights and wisdom that have been accumulated.

    • Brand Benefit

    • Growth

    • We provide innovative products and services that take into account customer personality with trust-based expertise.

    • Brand Identity

    • Prosperity

    • Furthermore, helping customers and end consumers enjoy a rich life is the value creation that TUBLOCK is aiming for.

Brand Image

To sustain the premium value that TUBLOCK is aiming for, we redefined the brand-oriented image.

  • Basic image for strengthening reputation

  • Long and
    lasting
  • Reliable and
    differentiated
  • Differentiated and
    specialized
  • Services

  • TUBLOCK differentiation image

  • Experience
  • Quality
  • Innovation
  • that prioritize
    customer value

  • Brand oriented image

  • Insightful

    Experience-based
    views and insights

  • Unique

    Rational and
    technology-intensive products

  • Specialized

    Customized product development
    considering consumers

  • Sincere

    Understanding and consideration for
    customers and end consumers

Graphic Motif

LIFE Enhancing

Establish and visualize the integration elements of the brand image of TUBLOCK.
Visualize and retransmit the unique value of TUBLOCK
that enhances consumer life with a healthy, flexible upward curve.